About Us

After founding her first agency, Jennifer continued her groundbreaking streak by refining and elevating the concept of promotional direct mail. She worked on the evolution of the American Express Membership Rewards from Membership Miles, the first direct marketing campaign in the spirits industry for Myers’s Rum and Glenlivet, and is credited with bringing to life the original margarita campaign for Cointreau in the early 90s. 

After the sale of Deare Marketing, Jennifer was recruited to be the SVP of Marketing and Advertising at Cablevision, where she created an in-house agency and launched Optimum Online, high speed internet access through a cable modem, exceeding goals and expectations for this first self-install model. Jennifer’s entrepreneurial spirit led her to serve as CMO of cellardirect.com, launch a patented technology at Catalina Marketing, and serve as a consultant to various technologies including Voyant, an online eyewear provider, and Go America, a wireless data company. She continued to grow her relationship with Citibank with the launch of their Professional Card & Global Rewards Program. Her “How to Work with a Creative Agency” workshop is still in use today.

Of all Jennifer’s work, she is most passionate about her dedication to the mentorship of women. Jennifer herself was inspired by Carole Hyatt, the author of “When Smart People Fail” and “The Woman’s Selling Game.” Having risen up through the ranks with no real mentor of her own, Jennifer now dedicates her time to encouraging women to help each other and to pursue entrepreneurial ventures. 

Certifications

Jennifer has been a WBENC Certified member since 2015. She is currently a mentor for SAP.io and TechStars, an advisor to startups including Vacillion, Medbar, Zippr, and Nollapelli, and an investor in Moons.